Many founders lose momentum not because their product is not good enough but because investors do not understand the opportunity.
Australia has a well-documented track record of producing innovative products. What is harder to find, according to the founders of a new commercialisation business launched this month, is the support that helps those products become investable businesses.
The Boom Foundation launched on 6 July 2026 with a focus on early-stage founders developing physical consumer products. Founder and spokesperson Martin Mason said the idea grew from years spent working alongside founders who had built something market-ready but whose businesses were not yet ready to scale.
“Australia has no shortage of good ideas,” Mason said. “What we see far more often is founders who have built something genuinely innovative but suddenly find themselves navigating investment, manufacturing, retail, regulation, and commercial strategy all at once. That’s where momentum is often lost.”
How it works
Unlike traditional agencies, accelerators or venture capital firms, The Boom Foundation operates through a flexible model tailored to each founder. Support can range from strategic advisory through to equity participation and capital raising, depending on where the business sits in its development.
The business operates through a broader advisory and operator network called the Knowledge Syndicate, bringing together expertise across commercial strategy, branding, finance, legal, governance, investor readiness and growth.
Mason was clear that the model would remain selective. “We’re not trying to become a volume business. We’re much more interested in working closely with a smaller number of founders where we believe we can create genuine commercial value,” he said.
First client
Among The Boom Foundation’s inaugural clients is EazyCool, an Australian company commercialising patented technology that automatically cools swimming pools based on weather conditions.
EazyCool founder Michael Bruvel said that after years of developing the technology, the next challenge was preparing the business for investment and growth. “After spending years refining the technology, I reached the point where I needed experienced commercial partners to help prepare the business for its next phase of growth,” Bruvel said. “The Boom Foundation gives us access to expertise that would have been difficult to build ourselves and has helped us think more strategically about where we’re headed as a business.”
The model
Mason said the business was not designed to simply advise founders, but to strengthen the commercial signals around a business so investors, retailers and customers could more clearly understand the opportunity.
“Many businesses don’t struggle because the product isn’t good enough,” he said. “They struggle because investors don’t fully understand the opportunity, retailers don’t yet have confidence in it, or customers can’t quickly work out why it matters. Our role is to help founders bridge that gap between invention and commercial reality.”
Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.