Home topics news Something Digital Co-Founder Nadine Zrinzo News News New data reveals Queensland’s digital innovation challenge Yajush Gupta July 31, 2024 As Queensland’s largest digital innovation festival Something Digital nears, a call is being made for the Sunshine State to enhance its digital innovation capabilities. This comes in the wake of the Australian Bureau of Statistics (ABS) releasing new data on the state of innovation across the country and notably, Queensland is tied for second place with Victoria, with 47% of its businesses being innovation active. Something Digital co-founder Nadine Zrinzo said despite Queensland’s high ranking in innovation, we’re lagging behind digitally. “While it’s great to see such exciting numbers for innovation overall, Queensland is ranked as the sixth state in Cisco’s latest digital readiness report 2 , in front of only Tasmania and the Northern Territory,” Ms Zrinzo said. “We’re clearly not behind in innovation as a whole, but there’s a lack of focus on digital innovation,” Ms Zrinzo said. Ms Zrinzo said that while innovation and digital innovation are intrinsically linked, it seems Queensland businesses are behind on leveraging digital tools and platforms such as AI, machine learning, and data-driven decisions to drive transformation. “Queensland is really posited for digital growth and has so much potential, we just need all the industries to put digital solutions at the forefront,” she said. The same ABS study shared that innovating Queensland businesses had the highest percentage (55%) of any state or territory for rating digitalisation factors as being important