Comedian Jerry Seinfeld is set to be the new face of the Greater Building Society, as the star of a new marketing campaign for the company.
As one of Australia’s top 500 private companies, the Greater Building Society is set to build its profile, signing the comedy legend and actor to star in its new multi-year “As a Greater Customer” marketing campaign.
Chief executive officer Don Magin said the deal will see Seinfeld appear in a range of television, radio, print and web advertisements as well as other marketing materials.
In the first of the series of TV commercials, Seinfeld sets up a “back to basics” stage outside a Greater branch to entertain passers-by with commentary about real life issues as a segue into the benefits the Greater offers to its customers.
Magin said the campaign built on the Greater’s previous, highly successful, customer testimonial campaigns.
“As a mutual organisation, we exist for our members and provide them with competitive rates, low fees, innovative rewards and outstanding service,” he said.
“We believe that the exposure that Jerry Seinfeld will bring to the Greater will ensure that these benefits reach a much broader audience.”
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