How to stay excited about your business

A motivational psychology expert suggests strategies to put into play once your initial enthusiasm about your start-up starts to waver.

Oh, if only the spark and excitement of a new business would last forever. Cambridge University professor Dr. Brian Little, a research psychologist and motivational psychology expert, suggests some strategies to put into play once your initial enthusiasm starts to waver.

Be the business.
Treating your business as your “baby”–identifying with it personally–can help you stay motivated. “Self-identity can provide the passion that keeps [the venture] sustained over time … it provides a sense of meaning,” Little explains. However, be prepared to cut the emotional cords if the situation calls for a more practical approach. “If the core project is attacked or it starts to become problematic, then you do need to be able to shift to a more pragmatic focus,” he says.

Get up.
Your environment can either stimulate or prohibit motivation. If your location can’t support your goals, consider packing up the laptop and finding a new place to work–either just for the day or long-term. “Find a way in which you can be supple and flexible enough to go to different places rather than abandoning a project,” Little says.

…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com

Related Stories