Creating a business with the intent to sell demands forward-looking thinking from the very beginning.
When Loren Bendele started online coupon company Savings.com in 2007, he wondered why traditional paper coupon companies didn’t have more of an internet presence. It was a simple idea that filled a niche in an established market.
While his marketing plan initially was designed to attract customers, it also was meant to gain the attention of prospective acquirers – and it did. In June 2012 Bendele sold Savings.com to Cox Target Media, parent company of Valpak, for a reported $100 million.
“We always thought the traditional coupon players would be looking for ways to migrate their business,” Bendele explains. So he intentionally built his company to sell.
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