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Global franchise performance measurement now possible

Franchisor performance is now measurable globally, enabling Australian franchisors to compare their model across a range of key performance indicators (KPIs) against other franchises.

The new ability is a result of new research from Griffith University’s Asia-Pacific Centre for Franchising Excellence.

Lead researcher and Director Professor Lorelle Frazer said the franchisors can use the tool to gain new insights into how they really perform, to enhance business planning and resource allocation.

“Previously franchisors could benchmark across a specific industry, however not across ‘franchisor-ing’, allowing little guidance on franchise support or recruitment costs, as well as a wide range of metrics,” she said.

Top findings from the Franchise Performance Metrics research will be revealed at special events co-hosted by Westpac in Sydney, Melbourne and Brisbane this week, before becoming publicly available.

The Asia-Pacific Centre for Franchising will host a free public webinar reporting the key findings of the research on Wednesday 6 July at 3pm. Interested parties can register at www.franchise.edu.au

Franchisors are also being invited to participate in the research and access the findings at a reduced cost.  To purchase the Franchise Performance Metrics Report from August 1 or to participate in the research should click here.

A pre-purchase discount is available for all purchases before July 30.

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Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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