Franchisers turn to online for new recruits

By Jessica Stanic · 21 April 2009 · Locked

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Summary

New research into the Australian franchising industry has suggested that as newspaper advertising revenue drops, savvy franchisers will turn to cost effective online and word of mouth strategies to recruit new franchisees. The Franchisor Expansion Study by market intelligence organisation 10 THOUSAND FEET revealed that the Australian Franchise Industry is fairing well in the downturn, […]