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Foursquare’s Dennis Crowley on failed pitches, acqhires & strategy

Dennis Crowley opened up about what it takes to run a successful start-up and the state of the start-up scene.

If Dennis Crowley wasn’t the CEO of Foursquare, he’d probably be a snowboarding instructor. At least, that’s what he told a small crowd at the PandoMonthly event held last night in New York City. More factoids: He also turned down multiple acquisition offers for his location-based service and once used a 160-slide pitch deck to woo venture capitalists in Silicon Valley.

Check out these five takeaways from the two-hour chat with the moppy-haired poster boy of the New York City start-up scene:

Crowley’s first go-around at pitching VCs was pretty terrible.

While Foursquare has raised $71 million in venture capital, Crowley said his first pitch to venture investors was a learning experience. “We arrived at the San Francisco airport and took a cab straight to Sand Hill Road,” Crowley said. “We had no idea what we were doing.” Using a detailed 160-slide pitch deck, Crowley said it look about 35 tries before he got it right. Ironically enough, Crowley is now on the receiving side of pitches as an angel investor.

…to read this article in full, visit leading US small business resource, Inc.

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