Home topics news image Credit: Possessed Photography News Tech News Four trends that will shape AI in 2024 and beyond Soon-Ee Cheah December 19, 2023 There is no shortage of hype surrounding artificial intelligence (AI). While large language models that underlie these new generative AI tools have long existed, AI as a technology has remained in the hands of engineers and scientists, peripheral to the public’s awareness.. Over the past 12 months, however, we crossed an important threshold: for the first time in human history, anyone with a browser and keyboard could tap into its tremendous technological power. AI-powered tools like OpenAI’s ChatGPT and image generators like Dall-E have well and truly captured the public’s attention. We’ve only just woken up to this new world of AI, but the implications for businesses – and the economy and society at large – are hard to overstate. In 2024 and beyond, four “C” dynamics will underpin the development and impact of this technology: cost, consolidation, control and creation . Trend #1: The cost of AI will need to be managed The next big thing coming for AI will be cost – or rather how to contain the runcost of AI. AI might often seem like magic, but each command requires significant computational power to answer, much of which has not yet been passed onto the user. Right now, the usage of generative AI tools is heavily subsidised by companies like Microsoft and Google. These companies are effectively paying us to play around