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Businesses flock to Australian Made branding

According to Australian Made Campaign an increasing number of Australian businesses are registering for certification schemes to demonstrate quality, safety and ethical values.

Australian Made Campaign administers and promotes the iconic green-and-gold kangaroo, used by producers and manufacturers to promote their products as genuinely Australian for nearly three decades.

Australian Made Campaign Chief Executive, Ian Harrison said the number of businesses registering to use the Australian Made, Australian Grown logo each month has almost doubled over the past year.

Mr Harrison said “our research shows country-of-origin is a key factor in product purchase decisions, particularly for food, and consumers are looking for goods made and grown in Australia, so it’s no surprise that businesses are keen to capitalise on country-of-origin branding.”

Mr Harrison attributes the rise in use of the logo to the increasing awareness of the benefits of locally made and grown goods, and the impact buying locally has on the economy, community and environment.

“Our reputation for producing products and produce to high quality and safety standards is driving sales in Australia, but we’re also seeing a huge impact overseas – opportunities for exporters are booming,” Mr Harrison said.

“It is fantastic that after almost thirty years, the Australian Made, Australian Grown logo is still delivering significant competitive advantages for Aussie fishermen, producers and manufacturers.”

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Daniel Jacobs

Daniel Jacobs

Daniel Jacobs was editor of Dynamic Business.

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