Bold names help businesses stand out from the competition, a new survey of small businesses has found.
The Name Game Survey, conducted by ServiceSeeking.com.au, found that while the majority of businesses opt for straightforward or obvious names those that choose an outlandish name are better placed to win work.
Customers are more likely to remember business names that are unique and catchy, according to co-owner of Great Lay Tiling Amber Leschke.
“We wanted something that was catchy that would also give people a bit of a giggle – most customers have a good sense of humour,” said Ms Leschke.
“I believe our name helps create a more personal, friendly rapport with our customers which in turn generates excellent word-of-mouth business opportunities for us,” Ms Leschke added.
A memorable name has also come in handy for the plumbing business Rainman, says owner Tim Junuid.
Having Rainman as the name of his business has led to repeat business as well as lots of fun on the job.
“Customers joke about the name all the time and hand me numbers to calculate!”
Despite the fun to be had, it is important to remember that the most effective naming strategy is one that is not too cryptic, says ServiceSeeking.com.au co-founder Jeremy Levitt.
“It’s good to steer away from run-of-the-mill names, but you still need your name to relate to the service or product you’re offering,” Mr Levitt said.
“While a creative business name can make a great first impression, small business longevity relies on quality service,” Mr Levitt affirmed.
Other notable business names mentioned by the survey include Getting To Mow You, Touch Wood Joinery and Up Against The Wall Painters.
