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$5,600 per minute: The cost of downtime for SMEs

As several coal-fired power plants along Australia’s east coast shut down and critical new gas and clean energy projects face delays, the region is bracing for significant electricity supply disruptions by 2027.

According to a report by the Australian Energy Market Operator, “reliability gaps” could emerge as early as 2025.

This convergence of factors presents a critical challenge for businesses that rely on dependable power to sustain productivity and customer service levels, such as retail, healthcare, and professional services. Estimates from insights agency Gartner indicate the cost of unplanned disruptions can be up to $5,600 per minute, highlighting the severe financial toll of downtime. 

Reports from CISCO digital resilience agency Splunk further reveal the staggering financial implications of downtime. Businesses across various sectors are investing in technologies and strategies to bolster their resilience against power disruptions, ensuring continuity of operations and protecting critical data.

Preparing for Power Disruptions

Terrence Daniel, General Manager at PSS Distributors shares five tips with small business owners for mitigating the risks associated with power disruptions:

  • Diversify Power Sources: Explore alternative energy solutions such as renewable sources (solar panels, wind turbines) or generators to supplement traditional power supplies during outages.
  • Cloud Backup: Adopt cloud-based data backup solutions to store critical business information off-site, ensuring accessibility even during prolonged power failures.
  • Surge Protection: Safeguard sensitive electronic equipment against damage from power surges or spikes by installing high-level surge protection systems.
  • Emergency Lighting: Maintain battery-powered emergency lighting systems and comply with annual check-ups to ensure workplace safety and visibility during power outages.
  • Employee Training: Educate staff on emergency protocols, including proper equipment shutdown procedures during power disruptions and safe navigation in low-light conditions.

In response, PSS Distributors announces the launch of their advanced UPS(Uninterrupted Power Supply) systems, designed to protect small businesses from downtime and data loss during power outages. PSS Distributors’ UPS systems provide a robust solution by offering uninterrupted power backup during outages, ensuring seamless continuity of essential operations.

Equipped with state-of-the-art features like automatic voltage regulation (AVR) and battery backup, these systems immediately transition to backup power at the first sign of disruption. 

“Our UPS systems are essential for small businesses navigating unpredictable power reliability,” says Daniel. “They are designed to maintain business operations smoothly during outages, safeguarding against the costly impacts of downtime and protecting critical data.”

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Yajush Gupta

Yajush Gupta

Yajush is a journalist at Dynamic Business. He previously worked with Reuters as a business correspondent and holds a postgrad degree in print journalism.

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