With job applications at an all-time high, up 42 percent year on year, recruitment teams are under growing pressure to boost efficiency without losing sight of detail and oversight.
Artificial intelligence is becoming increasingly accessible to job seekers, but its full potential for recruiters is still being explored.
Joel Delmaire, Chief Product Officer at JobAdder, says the problems facing recruiters haven’t changed much over the years, but AI offers new ways to approach them. That said, genuine transformation won’t happen overnight. One of the biggest hurdles remains integration. AI tools must work within existing recruiter workflows to be adopted at scale.
JobAdder is already identifying where AI can make a real difference in recruitment and implementing tools that slot naturally into how recruiters already work.
“Seven years ago, traditional AI started dramatically improving part of the recruitment experience in fields like job search and job recommendations to job seekers. The next wave of GenerativeAI has the potential to be much more broadly applied, but we’re yet to see the breakthrough use cases that will transform the industry. GenAI has just passed its second anniversary.
Despite heavy investment, it hasn’t yet had a significant impact on the recruitment industry. Rather than real transformations that will redefine workflows, we’re seeing smaller use cases such as improving speed. However, I anticipate the next couple of years will be pivotal for uncovering GenAI’s most effective applications in recruitment.”
While we wait for that inflection point, Delmaire outlines five practical ways recruiters can start using AI to improve how they work in 2025:
Automate repetitive admin
“Many repetitive tasks for recruiters, such as candidate skills extraction and summaries, or comparing CVs to job descriptions, can be enhanced with AI. For example, with applicant tracking systems (ATS), recruiters can automate the screening of applications and do AI and skills-matching searches for applications they’ve received and on existing candidates in their database.
While some of these capabilities have existed for years, GenAI’s ability to make sense of unstructured, ambiguous data and seamlessly adapt to the context of each task has made it even more efficient.
Through automating repetitive tasks, recruiters have more time to focus on strategic activities such as candidate engagement and relationship building.”
Improve job ad quality and clarity
“AI can help recruiters write high-quality job advertisements, ensuring that all the right information is available for a job seeker to understand the role and make an informed decision about applying.
This first draft can be a strong foundation for the recruiter to refine and tailor the message, ultimately saving time. However, human judgment must always be applied to avoid unexpected biases or errors.”
Use AI inside your existing tools
“The uptake of AI in the recruitment industry has been slow, with few recruiters using it at scale. This could be due to the challenges of integrating AI into existing workspaces. Recruiters have to input a lot of information that already exists in their systems, stepping outside their platform to do a task.
It’s not that the capabilities of GenAI aren’t there; it’s just that they’re not integrated into the flow and aren’t convenient today, which creates a lot of friction in adoption.
I think that will change significantly over the next couple of years as software companies learn how to integrate it into the workflow. For now, recruiters can try to reduce this friction by having clear and detailed templated actions for repetitive tasks.”
Train your team
“Organisations that invest in team training on AI proficiency will gain a competitive edge. There’s a strong correlation between companies that excel at using AI and those that provide formal training and implement systematic initiatives within their organisation.
At JobAdder, we provide significant training to our development team, and we’re looking at company-wide initiatives, like hackathons, to explore how to best use AI across the organisation.
Recruiters who upskill themselves in AI technologies now will be well-positioned to take advantage of future advancements.”
Let the problem lead, not the tech
“Understanding the unique challenges of recruiters and identifying where AI can assist will be key.
Some problems that couldn’t be solved with more traditional technology could almost magically be solved by GenAI now. Recruiters should identify their biggest pain points and experiment with AI-driven solutions to determine where the technology can provide the most impact.”
Looking ahead, Delmaire expects AI to drive small but meaningful improvements in efficiency — making tasks faster and simpler. But like with most major tech shifts, the deeper changes will take time.
“At JobAdder, we’re particularly focused on AI use cases where recruiters have to understand or generate large volumes of unstructured data, such as understanding a large number of resumes, summarising candidate profiles and writing job advertisements. These are all areas where AI can make a tangible difference today.”
Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.
