Blogging is increasingly popular, but that doesn’t mean it’s right for your small business. Here are some reasons you might want to hold off on blogging.
If it wasn’t before, blogging is certainly the “it” marketing vehicle of the moment. A study of more than 3,000 marketers done by Social Media Examiner last year showed 68 percent of small businesses use blog posts already as part of their social-media strategy. After all, if you’re going to be tweeting and updating your status on LinkedIn and all, it’s helpful if you can link back to some tasty piece of content on your site. Blogging makes that easy to do.
But that doesn’t mean blogging is right for your small business, as the blog Reputation Capital pointed out earlier this week. Here are a few reasons you might want to hold off on blogging at your business:
1. No one has time. Be honest with yourself about whether you could spare at least two or three hours a week to write. If no one at the business can do it, consider hiring a professional writer — the study found 10 percent of small business owners hired this task out. Without somebody committed to posting, you’ll end up with a dusty blog that hasn’t been updated in six months, which makes a worse impression than if you never blogged at all.