Home topics small-business-resources growing Growing Marketing Growing Beginners guide to social media Clare Lancaster May 14, 2009 If you think Twitter and Facebook are just for teenagers, you’re missing a massive trick. If you’re still not up to speed, here’s a guide to what Web 2.0 can do for your business . You know that old saying the more you give, the more you will receive? Truer words were never spoken when it comes to understanding how Web 2.0 and social media marketing can benefit your business. In fact, I was invited to write this article via social media tool Twitter! It’s perfect for small business owners, it doesn’t cost a cent to use and—most importantly—it can raise awareness, create a following of loyal customers and give you instant feedback allowing you to shape your business around your customer’s needs; a win-win situation. If Web 2.0 sounds like a mystery to you, or you’re not sure if or how your business can benefit, rest assured if you’ve used the internet in the past couple of years you’ve already been exposed to it. It’s even likely you have participated in it. Have you watched a video on a website? Read a news article and noticed some comments below? Found a service using a search engine and read reviews about the business? All of these activities can be classified as Web 2.0. Essentially, the term Web 2.0 can be used to describe the evolution of how people interact with content on the