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Guy Kawasaki: Enchant customers like Apple, Zappos and Virgin

Investor and author Guy Kawasaki says the business world needs more charm. Here’s his 10-step formula to enchant customers.

Inc. · 2 min
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Core values: The key ingredient of Zappos, Google and Southwest Airlines

What do Zappos, Google and Southwest Airlines have in common? Simple. A set of core values they’ve obsessed over, which have created a rock solid business culture.

Tristan White · 2 min