Too many businesses believe that to be successful on YouTube you need to invest big bucks or operate in a flashy industry. Not so. One local cashflow financier is tearing this notion to shreds, having notched up over 50,000 views on the platform to date. Here’s the secret to its success.
While there’s no foolproof method of creating a viral video that gets as many plays as the KONY 2012 YouTube campaign, many small business owners can look within their organisation for funny anecdotes to translate into video and create some positive momentum.
Catriona Pollard blogs about using YouTube to bring exposure to your business. “Video carries a lot more impact than text – yes video is linear and your audience has to sit through it – but video gives you the chance to create an impact, guide your audience through things and give your audience the chance to really get to know you.”