One way to get attention directed at your business is through a viral marketing campaign. But what makes a successful one? We take you through some of the biggest viral video and online campaigns over the last ten years.
The ‘Will It Blend?’ video series has been named the most successful viral marketing campaign of all time. Here, the founder of Blendtec and star of the video series Tom Dickson talks marketing tricks for the digital age.
While there’s no foolproof method of creating a viral video that gets as many plays as the KONY 2012 YouTube campaign, many small business owners can look within their organisation for funny anecdotes to translate into video and create some positive momentum.
The 2011 City of Sydney Business Awards has broken all records, with 640 small businesses nominated and over 67,000 votes tallied.
With just a few days left to cast votes in the 2011 City of Sydney Business Awards, organisers have noted a rise in the number of nominated businesses running innovative social media campaigns.
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