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#Utilising Location Based Marketing

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Should you bother with Foursquare & Facebook Check-in deals?

Cenk Baban looks at the benefits to business of using Foursquare and Facebook Check-in deals. “Nearly half of us have a smartphone or are about to buy one. Smarthphones have features such as built-in GPS, which offer new marketing opportunities based on the location of their owners. These new opportunities are especially tangible to businesses in the retail and hospitality industries.”

Cenk Baban · 2 min