#Tribe
Authenticity, disclosure and discipline: How Jules Lund built a tribe of 20,000 influencers
When influencer marketplace TRIBE launched with a requirement for social media influencers to own, or be willing to buy, the products they’d be recommending, there was ‘push back’ from those who were used to freebies. Believing authenticity to be paramount, founder Jules Lund stuck to his guns. A good thing too – today, the marketplace […]
Nick Bell to exit WME Group following the agency’s sale to Melbourne IT for $39 million
Serial entrepreneur Nick Bell has sold leading digital marketing agency, WME Group, to Melbourne IT for $39 million. Bell, who was included in last year’s BRW Young Rich List, founded WME Group from his bedroom in 2008, using his ‘last $400’. Rapid growth has seen the end-to-end digital marketing solutions provider place in the Deloitte […]
Influencer marketing start-up TRIBE to expand into new regions with $5.35m Series A funding
Marketing tech company TRIBE has closed its Series A funding round, having raised $5.35 million from investors led by Sydney-based VC fund Exto Partners. Founded in Melbourne by TV and radio host, Jules Lund, TRIBE connects brands with influencers who create social media content to share with their community of followers. Named Mumbrella’s ‘Marketing Technology Company of […]
Social Networkers flock to their phones as mobile activity booms
Social networking has infiltrated our mobile phones, as figures released by Telstra show customers are flocking to their mobiles to stay connected on the go