Great ideas often come from startups and small to medium enterprises (SMEs), but the difficult question is what to do next, and at what stage should intellectual property (IP) protection be considered? It’s important to devise an IP strategy of what to protect and when, and costs can be a factor. Luckily, not all […]
A rare piece of good news for business has been revealed in figures released by IP Australia, which found trade mark applications have risen to pre-GFC levels.
Follow these five simple steps to make sure everything’s in order with your trade marks, whether you’re a start-up or an established business.
Whiskas has for some time used a particular shade of purple in their packaging and marketing materials called “Whiskas Purple”, the company then sought to register the colour as a trade mark..
A seminar in Brisbane today will provide small and medium sized businesses with advice from the experts on how they can protect their valuable brands by using Australia’s trade mark system.
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