Tag: Testimonials

Very few of us make a big purchase without doing at least a little bit of research. Would you buy a car with taking it for a test drive, choose a wedding venue without a visit, or buy a house without an inspection?

Testimonials can be a driver of business growth, as they create social proof of the credibility of your brand. Authenticity is what takes a testimonial from good to great, and to achieve this you need to ask clients to present their praise in a meaningful way. Here’s how.