#Television
Network Ten acquired by television giant CBS
US television broadcaster CBS has entered a deal to acquire Network Ten, three months after the local network was placed into voluntary administration. In addition to channel TEN, CBS will assume control of digital television channels Eleven and One as well as digital platform TENPLAY. Leveraging Network Ten’s assets, CBS will also launch its digital subscription video […]
Old-school PR: it’s role in the social media era
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I’ve always said PR gives people in small businesses with limited marketing budgets the best bang for […]
Study: direct link between Twitter and television ratings
Is the Twitter reaction to earth shattering TV moments more than just noise? Networks and advertisers should probably pay attention.
Nielsen: Internet users viewing more TV not less
Nielsen’s 2010 Internet & Technology Report has found the median Australian internet user spent 17.6 hours per week online in 2009, an increase of nine percent over 2008 with a 28.5 percent increase over 2007 levels of internet usage. Interestingly the increases in Internet usage have not seen a corresponding drop in individuals consumption of […]