US television broadcaster CBS has entered a deal to acquire Network Ten, three months after the local network was placed into voluntary administration. In addition to channel TEN, CBS will assume control of digital television channels Eleven and One as well as digital platform TENPLAY. Leveraging Network Ten’s assets, CBS will also launch its digital subscription video […]
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I’ve always said PR gives people in small businesses with limited marketing budgets the best bang for […]
It stands to reason that a positive media interview can benefit the reputation of your business. Likewise, negative coverage can ruin it – in seconds, if things truly go wrong. [Editor’s note: this article is the first in a two-part series by Luke Buesnel on avoiding and bouncing back from negative media. You can read part […]
Although it’s probably unrealistic to expect to be able to promote and market your business without spending a single cent, effective marketing doesn’t have to cost an arm and a leg.
Brand funded TV content has been hovering in the background for years and it’s going to be pushed further into the mainstream in the near future.
Is the Twitter reaction to earth shattering TV moments more than just noise? Networks and advertisers should probably pay attention.
Nielsen’s 2010 Internet & Technology Report has found the median Australian internet user spent 17.6 hours per week online in 2009, an increase of nine percent over 2008 with a 28.5 percent increase over 2007 levels of internet usage. Interestingly the increases in Internet usage have not seen a corresponding drop in individuals consumption of […]
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