#Taurus Marketing
Why every employee must understand sales
I think it was my Grandma who taught me that first impressions count and that to be able to influence people (for good) was amongst the biggest achievements in life. There started for me, a lifelong relationship with sales – without knowing of course that she was teaching me principles in selling. Sales or as it […]
Millennials – who’d have em?
When people moan about millennials, I occasionally share the sentiment… however, my response is usually “well, who bred em?” rather than “yeah, who’d have them”. I also like to point out that it’s their birthright to be different in order to keep pace with the modern world. Isn’t every generation different to the last? And […]
Get Smart: ‘be defensive of your time’ and five other easy ways to avoid doing ‘hard’ work
Without vital time management skills, it would be impossible to juggle my business, team and speaking career, let alone run a home and meet commitments to my family, friends and three children. The key is to have self-discipline and strive to work smarter, not harder. The sad thing is, very few people (even those reading this article) will take […]
Now’s the time to connect with past customers
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.
The four social media characters
There are four main social media characters – where do you fit in? And is social media really for everyone?
A business guide to strategy
Strategy is the ‘how’ you are going to achieve the outcome. Objectives are ‘what’ you want to achieve. The plan is the step-by-step ‘actions’ you are going to take to get there. How’s your business strategy looking?
Back to basics: Twitter for the unconverted
Are you one of the few who still doesn’t know what Twitter is, let alone how to make it work for your small business? If so, read on…
Reputation management and branding
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.