If you are a small business owner who believes marketing plans are only for large corporations, perhaps you don’t understand the real benefits. A marketing plan turns your vision into actions, so that you will be confident that you can reach your sales target.
Your brand is the way the world perceives your business, products and services. With thousands of new brands being developed every day, it has never been more important to develop a strong brand that differentiates itself from the competition. Top tips for successful branding: 1. Stand back and observe Take an objective look at your […]
Having a website isn’t enough to market your business; Robelen Bajar, marketing manager at Melbourne IT, offers the following online marketing tips to ensure you maximise your business online. I’m amazed me that I am still being asked why businesses need to do online marketing. According to Name Intelligence, there are over 100 billion websites currently […]
Despite our adeptness at virtual communication, our ability to communicate face-to-face in the workplace is waning, and giving feedback is getting harder. So read on for advice about improving communication skills and giving effective feedback. Change and communication specialist and principal of Message Stix Karen Williams, attributes the breakdown in corporate communication to a changing […]
Through her agency Elite Introductions, Trudy Gilbert endeavours to find love—for others. Although there’s no guarantee of a fairytale ending, Gilbert knows how to work the laws of attraction. Matchmaking is a blessed occupation in Jewish culture; an old myth decrees that all honest matchmakers go to heaven. Although Trudy Gilbert, founder and director of […]
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