#Stephen Barnes
Four ways to fix a pricing mistake
In my previous article, Oops… my business made a pricing mistake, I outlined pricing mistakes businesses commonly make. Knowing the mistakes should help you identify and avoid making the same mistakes but what do you do after you discover you’ve made on? Fix 1 – Know your target customer or customers A really useful strategy in […]
Do you apply the Veil of Ignorance in business?
Broadly speaking, leaderships teams bring to the decision-making table not only a collection of business skills but also a unique set of personal views, informed by each member’s circumstances, including the tribes they belong to. Of course, each member has a range of legal and fiduciary duties to the business. This includes the duty to […]
How to work out what price to charge
The price that is set for products and services is one of the most crucial decisions business owners and managers must make in a business. Entrepreneurs, new businesses and small business often give too little thought to this highly complex matter and the consequences can be dire. Pricing requires thought and an understanding of the […]
Five ways to grow your business faster in 2018
The summer holidays are quite often the only time of year when business owners have the freedom to think about their business without getting caught up in the day-to-day running of it. Following a reflection on the year that was, thoughts usually turn to how to grow and develop the business during the forthcoming year. If […]
Four pricing mistakes you need to avoid
The price that you set for your products and services is one of the most crucial decisions you have to make in a business. Pricing requires thought and an understanding of your customers or clients, the market, the environment and your competitors. Here are four pricing mistakes you need to avoid: One: The first mistake […]