Tag: Soft Selling

A bad sales experience can create a mental block against selling in the minds of business owners and their staff, yet every business is dependent on sales. A great step towards creating a successful sales strategy is to review the values you’d like to uphold in the sales function of your business.

Desperate times call for desperate measures, which is why one expert suspects the ‘hard sell’ is making a comeback in business, despite the fact it’s a well and truly outdated sales method.