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#Sms Marketing

Digital

SMS marketing could be just right for your customers

SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.

Matthew Johnson · 2 min
Digital

Five examples of SMS marketing done right

Have you got something to say right now and need your customers to take notice? If so, SMS marketing’s the way to go. Its immediacy and exceptionally high open rates make it a very attractive medium for businesses of all sizes.

Matthew Johnson · 2 min
Locked

Nokia fined for spamming customers via SMS

Nokia has been fined $55,000 after customers weren’t easily able opt-out of an SMS marketing campaign, and the ACMA is warning all businesses to check their SMS marketing follows rules set out by the Spam Act.

Lorna Brett · 2 min
photograph
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3 interesting ways SMS supports e-marketing

Matthew Johnson looks at using SMS marketing to support your email marketing activities. “Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”

Matthew Johnson · 2 min