Tag · 2 stories
#Small Business Branding
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What it takes to build a powerful brand
Building a brand isn’t just about creating a great logo, slogan or an ad campaign. Here’s what SMBs can learn from some of the best in the business – Woolworths, Virgin Australia and Apple.
Hans Hulsbosch · 2 min
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The difference between your brand, and branding
Most business owners confuse their brand with branding. A brand is a carefully crafted perception that’s linked to branding, which is designed to influence purchasing decisions. So how does branding work?
Guest Author · 2 min