Expert
What do customers want beyond cheaper prices?
Discounts may win a sale, but they won’t build loyalty. Brendan Straw from Shopfully reveals what actually keeps customers coming back for more.
Tag: Shoppers
Marketing
What Aussie Shoppers Want: Understanding the ‘Three C’s’
Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by […]
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