The stars weren’t exactly aligned when Craig Somerville decided to turn online marketing upside down in 2008. For starters, he was a 19-year-old uni student and the world had just plunged into a bitter recession.
For retailers, online marketing may seem like the evil empire stealing their customers and hard won dollars… not so. Many customers research online before buying in-store.
Just when you think you’ve got your Search Engine Optimisation (SEO) tactics sorted, Google announce an algorithm change and you’re back to square one. So how can you stay on top?
In October, I was fortunate enough to attend the International Search Summit conference in New York. For those who have not yet attended an ISS, make sure you put it as your New Year’s resolution for 2013.
You don’t have to trick Google into ranking your website higher. The truth is that you can play by the rules, and rank higher, using these simple SEO steps.
The key to search ranking success is creating high-quality content that people want to share.
SEO (search engine optimisation) terminology can be perplexing, especially when you’re new to internet marketing. And as SEO continues to grow and be refined, so does the terminology associated with it. Here’s a look at just what some of the most common terms mean.
Be persistent in crafting new content for your own site and keeping tabs on competitors’ SEO activities.
Calan Stanley first established his graphic design and print business, PrintTogether, 12 years ago in London. Four years later when he moved back home to Australia, Stanley made the strategic decision to launch the business here online – and is now reaping the rewards as a result of some savvy online marketing.
There’s a new customer in town – and they’re connected. They ‘consume’ information and experiences based on social habits developed from their digital lifestyle. But because this generation is always connected, how are businesses supposed to communicate effectively with them?
