Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]
Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of […]
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must. When was the last time you performed a Google search and clicked on the second page of the search results? In fact, when it comes to online shopping, many people don’t even scroll right […]
As the war for talent intensifies, small businesses may find themselves on the losing end if they insist on rigid recruitment standards, according to Paul Wolfe, senior vice president of HR at employment-related search engine Indeed. Wolfe, who has served as a VP and SVP at a number of well-known companies including Match.com, Orbitz, Conde Nast and Ticketmaster, […]
Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.
Just when you think you’ve got your Search Engine Optimisation (SEO) tactics sorted, Google announce an algorithm change and you’re back to square one. So how can you stay on top?
Google has released its Australian 2011 Brand Zeitgeist list, which shows the most searched for brands and ads in the country. Commonwealth Bank topped the list as Australia’s most searched for brand.
Getting your business listed on search engines is no longer a question of why. Rather, it is a matter of what method and how soon. And knowing the difference between paying for placement (like pay-per- click via Google Adwords) and earning a good position organically (search engine optimisation) is key. Is one approach better than […]
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