#Search Engine
Putting your money where your audience is – online
Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]
Climbing the Google ranks: three key SEO tips
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must. When was the last time you performed a Google search and clicked on the second page of the search results? In fact, when it comes to online shopping, many people don’t even scroll right […]
Get with the mobile times
Not optimised for mobile? You’re about to be penalised for it.
Why Google authorship should be your top priority
Google introduced authorship markup in 2011, but many small businesses have yet to understand its importance. If you’re still wondering what all the fuss is about, read on for some helpful pointers.
Predicting the next Google algorithm
Just when you think you’ve got your Search Engine Optimisation (SEO) tactics sorted, Google announce an algorithm change and you’re back to square one. So how can you stay on top?
Commonwealth Bank named Google’s hottest brand
Google has released its Australian 2011 Brand Zeitgeist list, which shows the most searched for brands and ads in the country. Commonwealth Bank topped the list as Australia’s most searched for brand.
Does it pay to go with paid search?
Getting your business listed on search engines is no longer a question of why. Rather, it is a matter of what method and how soon. And knowing the difference between paying for placement (like pay-per- click via Google Adwords) and earning a good position organically (search engine optimisation) is key. Is one approach better than […]