No matter how much the world moves forward, the basis of good business remains the same - and that's fulfilling customer's personal or corporate needs. So, if you're in the business of problem solving, you'll always be in business.
Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business. "I'm going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level."
Research jointly conducted by Google, Salmat and the Australian Centre for Retail Studies (ACRS) shows that online retailing will explode with growth this year as consumers demand multichannel sales points. Online and mobile-accessible sales channels will be the growth areas for businesses.
Salmat and Roamz this week announced a joint initiative that will deliver a new online advertising service for retailers and small business owners in Australia.