Tag · 3 stories
#Reputation Building
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BMW, Sony top list of most reputable companies
A company’s image is more important than what it produces, or so says a recently released study which ranked BMW as the most reputable business in the world.
Gillian Wolski · 2 min
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Copying another business or brand – is it ever OK?
When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.
Franziska Iseli-Hall · 2 min
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Three ingredients for a memorable brand and great reputation
Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.
Franziska Iseli-Hall · 2 min