Tag: Public Relations

What is the investment you will be making in your brand in 2010 to get ahead of your competitors and ensure your customers feel engaged with the right messages?

After seven years in a consultancy I have had some time to think about this and I am going out on a limb and say what you are not meant to say if you are in an agency – I think it is time someone developed a code of conduct on how clients should treat their agency and this is why.

We love doing travel PR and I love a good travel PR campaign, but the folks over at Tourism Afghanistan must be doing a red hot job if they can get Afghanistan into Gourmet Traveller, even if it is listed as a unique and unforgettable experience – unforgettable because you may not come back alive.

Intro: Would you give the company accounts to someone who couldn’t add up? No? So why would you try and do your own strategic communications?

Caroline Siler, founder of Melbourne-based boutique agency, Keep Left PR gives her entrepreneurial insight on how she came to provide a service SMEs can afford. “I’m going out on my own. Would you like to come on board as my first client?” It’s the question that defines entrepreneurs as those who take their destiny into […]

Public Relations (PR) is a profession we love to hate. It has inspired satirical TV shows and been dismissed as spin, yet it is also the engine driving most successful Australian businesses. At its heart, PR is about communication – getting your message out to the people most likely to respond. And, whether you’re paying […]