It’s no secret – audio is on the rise with more Australians listening to podcasts than ever. In 2018 local audiences grew by 22%, with time spent listening increasing to over 11 hours a week. The market is responding in a big way with an unprecedented level of acquisitions, analytics and deals announced in the […]
Thinking of starting a podcast? While it has never been easier to launch one – here’s the secret to making it thrive. People tell me all the time that they’d like their own podcast. When I ask why, people will often say they get together with their mates and that their chat is so good […]
I’ve noticed something dramatic occurring in my field of work. As a facilitator of change for teams and individuals I used to be invited to spend several days with teams over a year or more to undertake long term engaged learning that was face to face. People wanted to sit together in a room and […]
Audio podcasting has been around for many years but there has resurgence of the medium, which is quite evident with Apple introducing it’s own Podcast app.
Danielle MacInnis has some tips for using podcasts to market your small business.
“Podcasting has emerged as one of the best ways to show your expertise to potential customers – it’s simple and offers a great way to reach large audiences.”
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