To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing. At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread. As a business reaching out to customers through email, how can you keep […]
Yes, you read that right. It’s time to ditch that 30-page document and put it in the bin where it belongs. Professionals agree that writing a formal business plan is not the best strategy, most especially for SMEs that have limited time and resources. Not having a business plan doesn’t mean you’re going to spend […]
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