A strong story behind a business’s inception can have a powerful effect on customers. Customers may identify with a founder’s back story or values, which can help grow the customer base. A compelling story can also help create a cohesive workplace culture, binding employees together with a shared vision. However when customers purchase a product, […]
Running a business can be all-consuming and exhausting, which makes it vital for SMB owners to take time out, recharge their batteries and keep the passion they feel towards their business blazing.
Julian Smith blogs about how important it is for small business owners to be passionate.
“I’ve always been of the belief that jumping off that cliff into a world where a salary isn’t guaranteed and the hours are long is the most daunting part of starting your own business. It never occurred to me that sharing your idea – or on a grander scale, sharing your dream – is pretty terrifying as well.”
I came to entrepreneurship on the birth of my first child. My corporate world didn’t look kindly at my first pregnancy 16 years ago and new to Australia, knowing a handful of people, I decided to start my own thing.
I love my clients. They all have tremendous passion for their business, and genuinely believe in what they’re doing. And when you’re passionate about what you offer, marketing and sales become a lot easier, and your business is more profitable. Here’s why.
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