Is your intuition costing you business?
If you’re a small business, here’s an interesting question for you… what does your gut tell you about your business performance? For many Australian SMEs, the answer would likely be: not much. According to research by the Commonwealth Bank of Australia, almost 62 per cent of SMBs lack any form of reliable data strategy, preferring […]
Hire for the role – and diversity in the workforce is assured
How do you generate a chorus of support from business owners? Simple. When we all agree that business success is predicated on finding the right people with the right skills who are the right fit for our individual business culture. We know that the process of recruitment is the single most important function for business […]
Cost and complexity of all-in-one marketing suites a barrier to SMBs seeking automation
There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. […]
“We’re responding to an outdated ‘hope and pray’ recruitment model”, says iRecruit’s CEO
Fed up with the time and money they’d each wasted on a ‘trial and error’ approach to recruitment, serial entrepreneurs Aleksander Svetski and Todd Pierce partnered to develop an intelligent job-matching system that removes guesswork and uncertainty from the equation. Set to roll-out from November, iRecruit is a cloud-based, data-driven platform that uses cutting […]
Tech innovation: key insights for business
The past, present and future of innovation in the technology sector, including opportunities for startups, were examined by thought leaders at a roundtable hosted by Oracle Australia. The event, held on Tuesday, 10 May at the Altitude Restaurant at Sydney’s Shangi-La Hotel, featured the following speakers: Tim Ebbeck, Regional Managing Director of Oracle Australia – a […]
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