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#Online Communities

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The shifting relationship between businesses and consumers

Rather than simply accepting whatever products, prices and conditions organisations can offer, consumers are using the weight of their numbers and technology to redefine the rules of engagement.

Catriona Wallace · 2 min
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How to invigorate relationships in 2013

Successful business relationships and personal relationships require a lot of the same skills. Taking an interest in the other person, being honest and sharing your values are all important to successful relationships.

Gerald Chait · 2 min
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Will people pay to belong to a social media community?

Fairfax will launch its new social media platform, Connect Pink, in June in the hopes of connecting women in regional Australia. The question is, will users be willing to pay a nominal fee to join this new social network?

Michelle Frost · 2 min
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Why should you get involved with forums?

The question should be, why aren’t you involved with forums already? Forums are a highly valuable business tool for communicating with target markets and driving people to a website.

Catriona Pollard · 2 min