Tag · 2 stories
#Omni Channel
Growing ◆
Don’t frustrate customers, deliver ‘omni-channel’ retailing, forum told
Customers are increasingly interacting with retailers through multiple ‘channels’ as part of a single transaction. Retailers that fail to offer a superior shopping experience, where their customers can move seamlessly between different channels, risk becoming obsolete, industry experts warned a recent forum’s attendees. Held at Sydney’s Radisson Blu Plaza Hotel on Wednesday, 18 May, the […]
James Harkness · 2 min
Locked ◆
Speaking to Gen Y – what’s the cost of getting it wrong?
It’s no secret that Gen Y is not like any preceding generation. They have grown up as digital natives with technology and social platforms a key part of their lives. The challenge this presents for companies is developing a personal business-to-consumer relationship with them when they don’t want to speak to you or come into […]
Guest Author · 2 min