Tag: Multichannel Business

There are many aspects to consider when a business approaches multichannel retailing. Although a one-size-fits-all structure doesn’t always apply, but there are four key steps every business must follow when preparing to become a multichannel operation.

When avid scuba diver Mike Davey bought the Jetty Dive Centre business in 1996, he was hoping simply to explore his hobby while servicing fellow divers with high-quality products. In reality though, he’s managed to build a successful multichannel business – this is how he did it.