As competition grows, retailers have to work increasingly hard to maintain steady foot traffic in their stores. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing strategy, or effective word-of-mouth), you should focus on crafting a personalised experience so unbeatable that those customers come back again and again. […]
All start-up companies aim to put together a solid business plan and a comprehensive marketing strategy to set sail and go on the challenging journey of entrepreneurship. No matter if you sell products or provide services, your marketing efforts always focus on generating new leads, keeping customers close to the brand, turning them into faithful […]
With recent figures showing almost 60 percent of Australians own a smartphone, there’s never been a better time for your business to look at mobile marketing.
Smartphones are the most popular mobile device. Consumers have them in arm’s reach throughout the day as they are out and about.
Have you got something to say right now and need your customers to take notice? If so, SMS marketing’s the way to go. Its immediacy and exceptionally high open rates make it a very attractive medium for businesses of all sizes.
The outlook for 2011 holiday sales appears to be tepid amid consumer concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.
Roger Woodend delivers 10 tips for setting up an effective and targeted mobile strategy.
“It’s important to ensure that mobile is capitalised on in order to secure sales in the short-term, while building long-term loyalty and customer engagement.”
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