Tag · 2 stories
#Metrics
Hot Tips ◆
Your product won’t charm consumers forever: what are the skills needed to move it forward?
We all have products that keep us coming back for more. For you, it might be a simple fitness app like Strava, Instagram’s endless feed of engaging photos, or your flashy Beats by Dr Dre headphones. What these products have in common is their addictive nature – and that they’re not addictive by chance. Businesses […]
Petra Gross · 2 min
Apps ◆
Five metrics for businesses to effectively measure and build on their app’s success
Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]
Logan Merrick · 2 min