#Matthew Johnson
SMS marketing could be just right for your customers
SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.
Six things email subscribers need to hear you say
Successful email marketers recognise the importance of building relationships with subscribers. But how exactly do you do that? Here’s some tips from Matthew Johnson for wooing your email database.
Four trends email marketers need to know
The Australian Communications and Media Authority (ACMA) has released the latest installment to its Communications Report 2010-11 series, and there are four key trends email marketers need to be aware of.
3 interesting ways SMS supports e-marketing
Matthew Johnson looks at using SMS marketing to support your email marketing activities. “Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”
Debunking email subject line myths
Matthew Johnson blogs about improving your email marketing. “Don’t trick people into opening your emails. Be truthful about what’s inside. Set readers up for a positive experience as this will help your open rates.”