SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.
eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.
Successful email marketers recognise the importance of building relationships with subscribers. But how exactly do you do that? Here’s some tips from Matthew Johnson for wooing your email database.
The Australian Communications and Media Authority (ACMA) has released the latest installment to its Communications Report 2010-11 series, and there are four key trends email marketers need to be aware of.
Matthew Johnson looks at using SMS marketing to support your email marketing activities.
“Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”
Matthew Johnson blogs about improving your email marketing.
“Don’t trick people into opening your emails. Be truthful about what’s inside. Set readers up for a positive experience as this will help your open rates.”
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