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#Marketing Spend

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Social Media Helps Companies Be ‘HAPI’

The HAPI Strategy – The Human Application Programming Interface (API) – where companies implement people focused strategies to integrate with their customers, partners via an employee engagement framework that build engaging, relevant and useful relationships through reviews, opinions and recommendations.

Cuneyt Uysal · 2 min
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Australian SME’s fail at social media

Australia’s small and medium-sized enterprises are yet to take full advantage of the social media boom by using social networking as a means to promote their business.

David Olsen · 2 min