While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here’s a look at some of the opportunities still available to SMBs in the offline world.
Before developing a marketing mix that will successfully yield high ROI, it’s essential to know what you’re trying to say, who you’re trying to say it to, and how best to say it. Enter, the marketing plan.
Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.
There are more traditional ways of running special offers than group buying. Here’s some expert advice for how to do coupon marketing properly…
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