Tag · 3 stories
#Marketing Roi
Hot Tips ◆
4 traditional marketing tactics for the digital world
While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here’s a look at some of the opportunities still available to SMBs in the offline world.
Lauren Brown · 2 min
Locked ◆
How to write a killer marketing plan
Before developing a marketing mix that will successfully yield high ROI, it’s essential to know what you’re trying to say, who you’re trying to say it to, and how best to say it. Enter, the marketing plan.
Lauren Brown · 2 min
Digital ◆
Is virtual window-shopping the first truly measurable advertising billboard?
Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.
Michelle Gamble · 2 min