Email marketers invest significant effort into making their campaigns as effective as possible, yet one critical factor often lets them down: inbox placement. A campaign email might have a tempting subject line, persuasive body copy and a compelling call to action but, if it doesn’t end up in a target’s in-box, it all goes to […]
The HAPI Strategy – The Human Application Programming Interface (API) – where companies implement people focused strategies to integrate with their customers, partners via an employee engagement framework that build engaging, relevant and useful relationships through reviews, opinions and recommendations.
Australia’s small and medium-sized enterprises are yet to take full advantage of the social media boom by using social networking as a means to promote their business.
Online marketing spend may have increased, but marketers still don’t know how to use online tools effectively is the conclusion of a global Coremetrics study, “The Face of the New Marketer,” which finds that while most marketers report a desire to use online data to personalise their marketing efforts and deliver tailored offers to their […]
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