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Old-school PR: it’s role in the social media era

As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I’ve always said PR gives people in small businesses with limited marketing budgets the best bang for […]

Jules Brooke · 2 min
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Entrepreneur

Drinks publisher Hip Media scoops Publishers Australia awards

Hip Media, contract publishers of the Drinks stable of publications on behalf of the Liquor Merchants Association of Australia (LMAA), has taken out the coveted ‘Small Publisher of the Year’ award at the Publishers Australia Excellence Awards 2010.

David Olsen · 2 min