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#M Commerce

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Social media exerts influence on consumer purchasing

Australians are continuing their rapid adoption of social media, which is now having a considerable influence on their purchasing decisions.

Lorna Brett · 2 min
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Is mobile a game changer?

Danielle MacInnis blogs about how businesses should be making use of the mobile phone in their marketing strategies. “Mobile is a game changer. People don’t understand yet that mobile’s deliver a totally new means of interaction and mobile marketing allows you to reach an audience that are plugged in 24/7.”

Danielle MacInnis · 2 min